Simple, Yet Efficient. (George Orwell)
George Orwell has something to say, which are not just applicable to writers but it applies to a lot of fields:
1. Never use passive, when you can use active.
2. Never use a long word if short is possible.
3. Never use a foreign phrase, a scientific word, jargon if you can use everyday English words.
4. Never use a metaphor, simile, or other figures of speech that you are used to seeing in print.
5. If it is possible to cut a word out, always cut it out.
6. Break any of these rules sooner than say anything outright barbarous.
It is simple, Always keep things simple to deliver what you exactly wanna say. Bcoz if you are not doing it, it means you are intentionally hiding. Hiding from wanting to be noticed and perceived as exactly as what you spoke/write about.