Simple, Yet Efficient. (George Orwell)

George Orwell has something to say, which are not just applicable to writers but it applies to a lot of fields:

1. Never use passive, when you can use active.
2. Never use a long word if short is possible.
3. Never use a foreign phrase, a scientific word, jargon if you can use everyday English words.
4. Never use a metaphor, simile, or other figures of speech that you are used to seeing in print.
5. If it is possible to cut a word out, always cut it out.
6. Break any of these rules sooner than say anything outright barbarous.
 
What is he trying to tell?
It is simple, Always keep things simple to deliver what you exactly wanna say. Bcoz if you are not doing it, it means you are intentionally hiding. Hiding from wanting to be noticed and perceived as exactly as what you spoke/write about.
 
If you are not willing to take criticism or review, just don’t say/write anything. But if the goal is to communicate for real, say it clearly without fear. That is a reason Kafka didn’t want to publish his work, so don’t hold back. SAY.
 
The same is the reason that modern-day world major businesses are failing and are added to the statistics of failed businesses which is then used to afraid people to not start businesses bcoz stats show the majority of them fail. The reason is stat’s doesn’t show major businesses that failed, out of those major were not at all serious about business.
 
Businesses and business writers are making things complicated bcoz they are afraid to be judged, afraid to be criticized. That is why what they do is use complicated/scientific/jargon to hide so that people can’t predict, but people do. The only thing you did is delivered a lousy message. Don’t say you are doing marketing if you randomly write a tweet/post on social media about something with good jargon and a moral message with it, it doesn’t make any sense, it is useful for no one. It is just another form of Stunt advertising.
 
Again: Orwell said: “In the time of Universal deceit, telling truth is a revolutionary act.”
 
Does this short sentence given by George Orwell not talked about? of course it is, but that sentence didn’t take 2 minutes to write, it took George Orwell to write extensively showing the world what he writes what he delivered as art for years and after that, the message in quotes is talked about. Just bcoz you wake up one day, wrote a motivational statement on your social media doesn’t make you as credible as George Orwell.