Does the platform really matter?
Every time there comes a new platform & the hype starts to get created around that platform, Almost everyone would be saying this platform has this 2 or 3 new features that will help us more to connect with audience, we'll have more organic reach. This is will not help you make change happen. Let us make a point clear. You write a blog, make YouTube video, make some LinkedIn or tiktok content, reddit, you do it to make change happen at its smallest possible form but you make it happen. If you're not doing it for making change happen, you're more likely to get influenced by these arguments of new platform more organic reach, and all such crap. This don't really work, in reality. You're just following a pattern that others are doing. Even though twitter has so much noise around all platform hard to get organic reach but still it's impact is no less than others. Elon musk, naval ravikant and there are so many who have their most influence from twitter.